Smart Partners Consulting Limited (SPCL) – Our client, a successful Retail Store, is looking to recruit a qualified candidates to fill the position below:
Job Title: Brands and Marketing Manager
Location: Ikeja, Lagos
Employment Type: Full-time
Responsibilities
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions on the brand.
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics to growth the business.
- Will oversee different departments related to the brand.
Requirements
- Degree in Marketing, Business administration or any related field.
- Must have at least 10 years experience in similar capacity.
- Must have experience in branding from the startup phase.
- Must be able to work with different teams like the content developers, digital marketing team, graphics team.
- Must have a general knowledge of retail businesses.
- Proven working experience as Brand Manager or an Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns to promote the brand
- Excellent understanding of the full marketing mix and how to meet the targeted audience.
- Must have an all-round skill and knowledge related to branding and marketing for a retail store.
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices.
Salary
Attractive.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should send CV to: talent@smartpartnersng.com using the Job Title as the subject of the mail.