Head of Marketing and Communications (FinTech / Unsecured Loans) at Black Pen Recruitment

September 14, 2022

Black Pen Recruitment – Our client is an AI-Driven lending platform. Their team consists of innovators and builders with domain expertise in the lending space. They share a determination to continue leveraging data driven approaches to problem solving by building products that the market needs and API integrations that drive value across the board.

They are recruiting to fill the position below:

Job Title: Head of Marketing and Communications (FinTech / Unsecured Loans)

Location: Lagos
Job Type: Full-time
Industry: Financial Services

Responsibilities

Lead the strategic marketing communications to SMEs in the company’s first market, Nigeria.
Define and drive the brand to a range of stakeholders, tailoring messaging and developing marketing campaigns and activity.
Building and leading the marketing team and further developing the company’s brand proposition
Providing marketing direction across the organisation to support the key deliverables.
Generating large volumes of qualified leads, which we will then feed to our sales team
Increase the count of loans disbursed each month not just by sourcing new leads but creating messaging that increases conversion rate and retention rate
Increase conversion rate of SMEs who the company’s salespeople reach out to.
Increase borrower retention rate by marketing to and communicating with current company borrowers.
Collaborate with the recovery team to drive impactful results
Manage the brand to ensure consistent communication of the organisation’s mission and values across all channels and ensure that the integrity of the brand is maintained and promoted at all times
Develop and oversee the delivery of a corporate communications strategy to build the organisation’s brand and reputation, including writing and editing effective and quality copy
Responsible for messaging and communication to optimize the borrower experience and build trust with borrowers in Nigeria
Develop a stakeholder engagement strategy to maximise relationships with clients, investors, partners and intermediaries
Provide new structures and frameworks in terms of branding and marketing from which the team can develop marketing activity to support the organisation’s activities, including market research, sales collateral, partnerships and advertising
Identify and effectively utilise a range of channels to deliver successful results including above the line, direct and digital marketing
Monitor and measure the effectiveness of all marketing/communications activity
Manage internal communications
Manage the marketing budget
Act as spokesperson and ambassador for the organisation as part of the senior team
Market intelligence gathering
Managing new business pitches
Undertaking commercial negotiations
To ensure customers are satisfied with our level of service delivery
Analysing the success of marketing campaigns and creating reports
Collaborating with product and engineering team design and other forms of marketing to maintain consistency in branding.

Requirements

8+ years of experience in marketing, including online and offline marketing
8+ years of personal and/or professional in-depth exposure to West African culture.
Experience in managing a marketing team
Professional Certifications such as Certification in Professional Marketing by CIM
Hands-on experience in prolific marketing campaigns
Outstanding knowledge of web analytics and Google Ads
Excellent leadership and project management skills
Performance marketing experience
Good understanding of Nigerian market
Experience in improving online community management
Financial services – You should understand the fundamentals of banking, especially SME lending
Experience in paid advertising
Experience with referral programs
As a bonus, any experience you have with PR will be considered.
Analytical and a high attention to detail
An understanding of trends and an ability to respond to consumer needs
Creativity and an ability to produce innovative and original ideas
The ability to manage and allocate budgets
Excellent written and verbal communication skills
Understanding of and experience with market research
Bold, ready to become a change agent
Creative, forward thinker
Time Management Skills.