Marketing Activation Manager at GlaxoSmithKline (GSK)


GlaxoSmithKline (GSK) is a science-led global healthcare company with a special purpose to improve the quality of human life by helping people do more, feel better, live longer. Every day, we help improve the health of millions of people around the world by discovering, developing and manufacturing innovative medicines, vaccines and consumer healthcare products.

We are building a stronger purpose and performance culture underpinned by our values and expectations – so that together we can deliver extraordinary impact for patients and consumers and make GSK a brilliant place to work.

We are recruiting to fill the position below:

Job Title: Marketing Activation Manager

Requisition ID: 344778
Location: Ilupeju, Lagos
Department: Marketing

About the Job

  • Are you looking for a brand management role that allows you the opportunity to shape promotional effectiveness?  If so, this Product Brand Management Rx Manager role could be an ideal position to explore.
  • As a Product Brand Management Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  • Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team
  • Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
  • Manage brand equity through successful deployment and localization of global toolkits
  • Execute global innovation vision board
  • Manage agency and cross-functional relationships at local level to deliver breakthrough results
  • Drive superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs
  • Collaborate with the sales team to drive strong customer engagement and more than fair share in-store support

Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

  • Candidates should possess a Bachelor’s Degree
  • 1 or more years of brand marketing or commercial management experience
  • Experience delivering insights-based consumer communications delivering brand share growth
  • Experience working in a fast paced, entrepreneurial environment.

Preferred Qualifications:
If you have the following characteristics, it would be a plus:

  • Candidates should possess a Master’s degree
  • Ability to collaborate with global teams and deliver results in a matrix organization
  • Strong financial capabilities and business acumen
  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
  • Experience in large Over-the-Counter (OTC) environment preferred

Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.

  • These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
    • Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
    • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
    • Continuously looking for opportunities to learn, build skills and share learning.
    • Sustaining energy and well-being
    • Building strong relationships and collaboration, honest and open conversations.
    • Budgeting and cost-consciousness.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online


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