Marketing Director at an International FMCG Company – Adexen Recruitment Agency


Adexen was mandated by an international FMCG company to recruit an experienced individual for the position below:

Job Title: Marketing Director

Location: Lagos, Nigeria
Industry: Industry & Manufacturing
Job Seniority: Director
Job Category: Marketing
Employment Type: Full time


  • Champion the design, articulation and implementation of effective marketing strategies and activities aimed at meeting customer needs, enhancing brand equity and ultimately increasing revenue generation for the organisation.
  • Demonstrate ownership of and communicate the strategic direction and objectives of the Marketing Department to all staff within the department.
  • Oversee the articulation of the organisation’s marketing strategies and ensure alignment with Group’s corporate strategy, goals and objectives.
  • Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy / framework to sustain and expand the organisation’s clientele.
  • Institutionalise a customer service-oriented culture amongst marketing staff and champion capacity building efforts for all categories of staff within the department.
  • Provide overall guidance and direction in the execution of the department’s functions and activities.
  • Approve and coordinate the execution of the department’s work programs and plans.
  • Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.
  • Develop and implement a comprehensive marketing plan to acquire significant clientele from identified customer segments.
  • Ensure the deployment of effective market penetration and market share acquisition framework.
  • Ensure the development and establishment of effective channel strategies to promote marketing.
  • Oversee the collation of market and industry business intelligence to support effective decision making.
  • Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
  • Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
  • Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
  • Oversee the preparation of the department’s annual budget and monitor its implementation.
  • Review the department’s performance against set targets on a periodic basis and define action plans for improvement.

Desired Skills and Experience

  • Bachelor’s Degree or its equivalent inSocial Sciences, Marketing or Business Management discipline.
  • Post-graduate degree in a relevant discipline.
  • Minimum of 15 years relevant work experience with at least 5 years in a senior management position within an international organisation
  • In-depth understanding of trends, challenges, opportunities, regulations and legislations relating to the FMCG industry.
  • Very good understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales/marketing planning, marketing models and business performance analysis.
  • Very good knowledge of local and global industry dynamics including regulation, legislation and operating environment.
  • Very good understanding of micro and macroeconomic indices and their impact on business.
  • Ability to think strategically and holistically and to appreciate the systematic impact of various policies, issues and solutions.
  • Excellent leadership and people management skills.
  • Excellent negotiation and relationship management skills.
  • Excellent communication, presentation and facilitation skills.
  • High sense of responsibility and accountability.
  • High ethical standards.


  • Brand Management
  • Budgets
  • Process Improvement
  • Marketing Strategy
  • Market Analysis
  • Advertising
  • Social media
  • Leadership
  • Communication
  • Marketing
  • Market research
  • Team Management
  • FMCG.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: We thank all applicants, however, only those selected will be contacted.


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