Senior Demand Creation and Marketing Advisor at Jhpiego Nigeria


Jhpiego, an Affiliate of Johns Hopkins University, is a global leader in improving healthcare services for women and their families.

We are recruiting to fill the position of:

Job Title: Senior Demand Creation and Marketing Advisor

Location: Abuja
Reports to: Advocacy / Communications


  • The Senior Demand Creation and Marketing Advisor will support demand generation and strategic communication efforts for targeted HIV testing and prevention activities at the national, state, and local government levels.
  • S/he will support the design and implementation of demand creation / marketing initiatives in the scale-up of HIV testing and prevention, linkage to ART, and ongoing adherence efforts.
  • S/he will support the development of demand creation strategies through human-centered design methodologies, working closely with the project teams to align activities and ensure the effective integration of these strategies across the project.
  • The position will be based in Abuja and will support demand generation efforts at the central level in Abuja and support rollout and scale-up across the RISE-Nigeria-supported states (Akwa Ibom, Adamawa, Niger, Taraba and Cross River).


  • Support the design and implementation of HIV prevention/retention/adherence initiatives including the development of marketing/demand creation strategies
  • Support design and implementation of demand generation strategies and tools for the scale-up of oral PrEP, HIV self-testing, and other priority interventions.
  • Support the scale-up of demand generation efforts to engage and retain men in HIV testing and ART services.
  • Support field testing and Media Dissemination.
  • Facilitate Demand Creation Workshops.
  • Champion Desk Reviews and Situational Analysis for PrEP.
  • Champion Media material development and Dissemination.
  • Champion a consumer-centric approach to all activities that build empathy with clients and communities, and translates insights into effective solutions
  • In collaboration with RISE-Nigeria technical and program leadership, and in partnership with local communities and stakeholders, contribute to the development and implementation of a demand generation strategy for RISE-Nigeria which is tailored by the target population (e.g. AGYW, men, pediatric and adolescent clients) and by the state as appropriate
  • Contribute to program reviews, evaluation of results, and development of activity plans to ensure key performance indicators are clearly defined and met efficiently and in a timely manner
  • Support research and program learning efforts where appropriate
  • In consultation with the technical and program team, implement changes in the interventions based on monitoring data and evidence from RISE-supported sites
  • Collaborate with USG, MOH, NACA and other local stakeholders and implementing partners to coordinate activities, reduce duplication, and ensure implementation according to quality standards
  • Document successes, lessons learned, and challenges in implementation through routine monthly, quarterly, and/or annual reports to Jhpiego and the donor, and other reporting requirements as requested
  • Maintain excellent relationships with USG, USAID, MOH, NACA and other in-country stakeholders

Required Qualifications

  • At least 10 years of professional experience in health programs, preferably in SBCC activities
  • Experience in Demand Creation / Public Health Campaign development is required.
  • Competence in the use of Microsoft office suite is required.
  • Proven leadership and inter-personal skills and ability to work well both within a team and independently.
  • Demonstrable ability to use HCD approach in Public Health-oriented demand creation campaign development
  • Strong representational skills and ability to interface with multiple stakeholders, representatives, and partners (including representatives of government agencies, media) in a professional manner on an ongoing basis.
  • Experience in marketing, communication or PR and strategic media engagement (campaigns, presentations, door to door, social media) will be an added advantage
  • Demonstrated ability to monitor, supervise, and facilitate trainings.
  • Knowledge of the Nigerian public health sector.
  • Demonstrable experience in designing and implementing social and behavior change communication programs.

Application Closing Date
16th November, 2021.

Method of Application
Interested and qualified candidates should send their updated CV and Cover Letter as one single Word Document to: using the Job Title and Location as the subject of the email (e.g “Senior Demand Creation and Marketing Advisor – Abuja”)


  • Candidates that do not comply with the application instruction will be disqualified.
  • Nigerian nationals are strongly encouraged to apply.
  • Qualified female applicants are especially encouraged to apply
  • We reserve the right to close this vacancy early if a suitable candidate is found.
  • Only shortlisted candidates will receive an invitation for an interview
  • Any successful candidate will be subject to a pre-employment background investigation.
  • There will be travel requirements and opportunities within Nigeria.
  • JHU is an Equal Opportunity Employer.
  • For further information about Jhpiego, please visit our website at


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