Senior Digital Strategist at a Communications Company – Smart Partners Consulting Limited (SPCL)

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Smart Partners Consulting Limited (SPCL) – Our client in the communication industry is recruiting to fill the position below:

Job Title: Senior Digital Strategist

Location: Ikeja, Lagos
Employment Type: Full-time
Reports to: Managing Director

Job Summary

  • We are seeking a strategic and creative thinker with a passion for all things digital.
  • The Senior Digital Strategist should have comprehensive experience in both digital and social marketing campaigns and consumer promotions.

Key Responsibilities

  • Manage digital/social strategy, execution, measurement and optimization of large brand campaigns.
  • Evangelize the power of digital/social innovation to inspire cutting edge strategy/creative/executions
  • Identify new opportunities for digital/social innovation, enforce processes, provide quality assurance and implement best practices across all engagements
  • Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated digital/social strategies
  • Develop and deliver effective, thought-provoking strategic presentations.
  • Be able to engage with clients at various levels within an organization and be able to think on your feet in answering questions intelligently and relevantly.
  • Nurture a sound market and industry knowledge across the client base – local and international perspective.
  • Play a key role in content planning, management, creation and tracking.
  • Collaborate with and mentor digital innovation group team members with a focus on strategic insights, digital/social content creation, platform and community management, influencer programs, analytics and reporting.
  • Track key metrics in detailed reports for both daily social media functions and specialized campaigns
  • Provide insights on emerging trends and products
  • Identify opportunities resulting from strategic thinking, which could lead to increased revenue for the agency and assist client service in formulating documentation to sell this thinking in to clients.
  • Ensure continuous business process improvement within Strategy Department and across the Playhouse team.
  • Provideinsights, thought leadership, and strategy, and the ideal candidate should bring in-depth knowledge and understanding of social media platforms, analytics, key influencer seeding and content management.
  • Responsible for ongoing management, continuity, and execution of multiple digital/social media influencer marketing programs, meeting business and brand goals.

Key Performance Areas:

  • Knowledge of client’s business, industry/context & central question.
  • Engagement of and with client
  • Quality of strategic thinking and presentation
  • Timely delivery of projects
  • Collaboration with counterparts in creative and client service and dev.
  • Mentorship of junior team members.

Requirements

  • Bachelor’s / Master’s Degree
  • 6 to 8 years of relevant digital / social media experience. (Agency experience strongly preferred.)
  • Strong digital/social strategy, communications and content development background
  • Passion for digital/social innovation
  • Solid understanding of social media and the digital landscape
  • Ability to learn and adapt to new technologies and trends
  • Superior communication, organizational, and project management skills.
  • Excellent presentation skills
  • Outstanding research and analytical skills
  • Collaborative and outgoing, with strong leadership skills
  • Ability to execute large digital and social media campaigns from concept to execution
  • Strong competency and experience in integrated marketing and the role of social media to drive and enhance consumer engagement
  • Able to manage multiple projects, deliverables, deadlines, details and relationships at the same time.
  • Proven track record of practical yet innovative strategic solutions to problems and/or challenges
  • A sound understanding of marketing disciplines, and knowledge of branding, brand positioning, and brand valuation theory.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: talent@smartpartnersng.com using “Senior Digital Strategist” as the subject of the mail.

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