Trade Marketing Executive at Blume Nigeria Limited


Blume Nigeria Limited is a privately-owned marketing, sales and distribution company, of Sonia Foods Industries Limited. The company is expertized in marketing, sales and distribution of culinary – foods products. We are into the packaged food categories – tomato paste, curry powder, thyme leaves, and Chili- pepper powder, under the umbrella brand – Sonia and baked beans and non-dairy creamer, under the brand name Kivo.

We are recruiting to fill the position below:

Job Title: Trade Marketing Executive

Location: Lagos
Employment Type: Full-time
Industry: FMCG
Direct Reporting to: Regional Sales Manager (RSM)
Dotted line Reporting to: National Trade Marketing Manager

Job Description
Market Research:

  • 4Ps (Product, Price, Place and Promotion), market share, trends etc. analysis on culinary / FMCG products, inclusive of competing brands.
  • Required weekly reports on the same.
  • Identify opportunities in foods category which involves forecasting of consumer foresight and insights and any opportunities or threats emerging from the competitive or technology landscape.

Market Development:

  • To assist the sales team to develop the untapped territories / markets.
  • New market development
  • Retail penetration, with product placement

BTL Activities:

  • Market activation – Design and execute trade engagement programmes, sampling (trade, consumer, HoReCa, institutes) etc.
  • Promotional activity – Conduct trade and consumer promotional activities.
  • Branding – Come up with innovative ideas and executive to branding the trade outlets, traders, market areas, etc. with POS (Point of Sales) materials.
  • Launch of new products – Executive the launch of new products and GTM (Go-To-Market) strategies, product placement.
  • Maintain relationships with vendors and agencies to ensure collaboration in promotional activities.
  • Keep record of promotional materials – production, deployment and balance.
  • Preparing budget, execution and monitoring of expenses.
  • Recruitment – To assist in the recruitment of the promoters/personnel, working under you.

Requirements of the Candidate

  • Proven experience as marketing executive or similar role.
  • Good understanding of market research techniques, data analysis and statistics methods.
  • Proficient in MS Office.
  • Excellent communication and people skills
  • Ability to work closely with cross-functional teams – sales, finance, logistics etc.
  • Qualification – Minimum:B.Sc., HND (Higher National Diploma), or related qualification in a relevant discipline
  • Work experience in in the specified region-Ibadan
  • Preferably in FMCG (consumable food items) industry
  • 3 – 7 years of experience with leading brands in Nigeria

Application Closing Date
10th April, 2022.

Method of Application
Interested and qualified candidates should send their CV to: using the Job Title as subject of the email.


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