Smart partners Consulting Limited (SPCL) – Our client, a Premium Retail Store, with branches across the state is recruiting to fill the position below:
Job Title: Brands and Marketing Manager
Location: Ikeja, Lagos
Employment Type: Full-time
Responsibilities
- Skilled in social media and able to communicate information about our product online effectively.
- Develop marketing and sales campaign to generate more business.
- Launch and oversee advertising and media planning.
- Coordinates activities of specialists involved in the brand positioning of the products.
- Network and gain trust of potential customers and partners.
- Understand the product and services of the retail store.
- Researching and analyzing consumer behavior, market trends and competitor activity.
- Utilize word of the mouth technique such as referral incentive program.
- Developing and implementing strategies that resonate with the target market.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Building brand awareness and increasing brand value and profitability.
- Increasing product sales and market share.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials and mail campaigns.
- Ensuring that messaging and marketing activities are aligned with brand and company values.
Requirements
- Degree in Business, Marketing or related field.
- Minimum of 10 years experience as a brand marketer.
- Previous experience in developing brand and marketing strategies.
- Good communication skills, both verbal and written.
- Previous experience in managing and leading teams.
- Highly organized and perform well under pressure.
- Strong research and analytical skills.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should send CV to: talent@smartpartnersng.com using the Job Title as the subject of the mail.