Digital Marketing Manager at an Hospitality Company – Alan & Grant

Alan & Grant – Our client, an Hospitality company is recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full Time
Industry: Hospitality

Key Responsibilities

• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Build social media presence via our social media platforms.
• Build brand awareness.
• Develop and execute a content strategy and calendar.
• Implement Social Media Campaigns.
• Analyzing data to determine whether social media campaigns have achieved their goals and objectives.
• Respond to client enquiries.
• Ensure progress on all platforms by using analytical tools such as Google Analytics.
• Supervise all aspects of social media interaction between customers and the company.
• Ensure a positive customer service experience
• To take photographs when necessary, mostly during events and festive period and post appropriately.
• Web and social media handling.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• Recommend improvements to increase performance.
• Set targets to increase brand awareness and increase customer engagement.
• Manage a budget for social media activities.
• Develop, launch and manage new competitions and campaigns that promote our organization and brand.
• Create a marketing strategy for social media platforms – Facebook, Instagram, Twitter.
• Engage relevant influencers or complementary brands to grow the company’s social following organically.

Requirements

• Bachelor’s Degree in Marketing or relevant field.
• Previous experience in a digital marketing or as a Social Media Manager.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online