Marketing Manager – Fashion & Retail at PTK Consulting Limited

PTK Consulting Limited – Our client whose Head Office is based in Lekki, Lagos State, is recruiting to fill the position below:

Job Title: Marketing Manager – Fashion & Retail

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• B.Sc / M.Sc Degree in Marketing or related field
• A minimum of 3 years’ experience working in a retail
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement.

Salary
N120,000 – N150,000 / month.

Application Closing Date
21st September, 2022.

How to Apply
Interested and qualified candidates should send their updated Resumes to: ptkconsultinglimited@yahoo.com using “Marketing Manager- Fashion & Retail” as the subject of the mail.