Marketing Manager at a Fintech Company – HRbreakoutRoom

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HRbreakoutRoom – Our client, a Fintech Company, is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time
Industry: Fintech

About the Role

  • The role of a Marketing Manager requires you to deliver the knowledge, tools, collateral and programs that will enable effective marketing and selling of our digital products.
  • Your primary responsibility is to grow our brand’s influence while also increasing brand loyalty and awareness.
  • The ideal candidate will possess the right mix of leadership, passion, energy and experience to establish and run our marketing and communication operations.
  • The right candidate will have in-depth understanding of the Nigerian consumer market, with experience designing and implementing market penetration and customer acquisition strategies.
  • Presence of a strong network in the marketing industry is important as you will be required to form strategic partnership with other companies to achieve the firm’s objectives.

Job Responsibilities

  • Develop strategies for the marketing and sales operation of the firm.
  • Build a high performance, innovative and creative marketing and sales team.
  • Develop and implement effective strategies to obtain a wide coverage of our target market.
  • Develop positioning and messaging to differentiate the firm’s products across primary market segment.
  • Obtain insights into customers’ needs, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
  • Plan, implement and monitor all marketing campaigns across digital, social media and other marketing channels.
  • Plan, manage and monitor our social media platforms.
  • Create useful contents such as case studies, videos, website copy and blog posts that increases customers’ awareness and knowledge of relevant subjects in our primary market segment.
  • Plan and participate in the launch of new products.
  • Collaborate effectively with cross-functional teams across the business to deliver on the objectives of the firm within set timelines.
  • Develop and evaluate important metrics that affects our website traffic, mobile app download, products’ uptake by users, sales performance etc.
  • Provide periodic reports to stakeholders on the firm’s marketing and sales performance.

Qualifications

  • Bachelor’s Degree.
  • 5+ years’ experience in marketing, advertising or sales position.
  • Demonstrated experience in organizing marketing campaigns across digital and social media platforms.
  • Excellent market research, customer engagement, and data analytics skills.
  • Sound knowledge of the consumer market and distribution channels.
  • Experience working with multiple agent networks in Nigeria.
  • Demonstrated experience in digital and social media marketing, and content creation.
  • Excellent leadership, communication, and networking skills.

Compensation & Benefits

  • N300,000 – N600,000 Monthly Salary.
  • Performance bonuses (technical and financial).
  • Full health care cover, pension and other standard benefits.

Application Closing Date
1st November, 2021.

How to Apply
Interested and qualified candidates should send their CV to: info@hrbreakoutroom.com using the Job Title as the subject of the mail.

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